R/GA announced today the promotion of Richard Ting, an 11-year employee of the agency, to executive vice president and the new role of global chief design officer. The shop said in a statement it is placing all design disciplines under one hood, "fostering even greater integration." Ting will be responsible for the growth and evolution...
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R/GA Promotes Veteran Executive to New Global Chief Design Officer Role
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Subway’s Bold Rebranding Campaign Promises a Different Taste for Everyone
Subway's reintroduction to the public doesn't include any company backstory like its previous campaign. It doesn't mention five dollar footlongs or reference vegetables. And of course, longtime spokesperson Jared Fogle is nowhere to be seen. Instead, the minute-long anthem spot debuting today during the Olympics focuses on variety, the so-called spice of life. A series...
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Health and Wellness Occupied Facebook Users’ Thoughts in January
Facebook users had their minds on health and wellness in January, as bodyweight exercise, regenerative medicine and spiral vegetable slicer were all Topics to Watch for the month, according to Facebook IQ. Conversation about bodyweight exercise and related terms aerobic exercise, burpee, calisthenics, fitness, functional training, gym, kettlebells, pull-up, squat and strength training was up...
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A Deserted Small Town Is Not What It Appears in This Magical New York Lottery Ad
Playing the lottery is all about chasing a fantasy. And a new ad for the New York Lottery's Cash4Life scratch-off game offers a delightful little vignette from one man's unexpected dream. In the :60, created by McCann New York, a swing set squeaks on an abandoned playground in an unnamed small town. The streets are...
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Serena Williams Stars in New Lincoln Navigator Campaign
Lincoln has named Serena Williams as its new celebrity brand ambassador for the 2018 Lincoln Navigator. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family and her own clothing line, she sits on major boards and she's philanthropic--she has all these competing demands on her time," The...
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Facebook Messenger: Here’s How to Create a Secret Conversation
Did you know Facebook Messenger allows you to chat with others in secret conversations featuring end-to-end encryption? Our guide will show you how to start a secret conversation in the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Tap the new message button in the top-right corner of...
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What Is Musicbed and Why Did It Create Hypertargeted Out-of-Home Posters Calling Out Creatives?
If you're a creative director at an agency you might tune out ads more than the average person--even if the copy is incredibly clever. At least, that was the thinking behind Musicbed's hypertargeted out-of-home campaign which uses billboards, subway posters and windows to send messages to top creatives like Barton F. Graf's Gerry Graf, 360i...
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‘3 Billboards’-Inspired Protest Calls for Justice Following the Fatal Grenfell Tower Fire
"Seventy-one dead." "And still no arrests?" "How come?" Three billboards displayed these haunting messages on Thursday outside Grenfell Towers in London--where a massive fire ripped through a 24-story block of public housing flats on June 14, killing 71 people. The campaign--created by community-led organization Justice4Grenfell and BBH Labs--mirrors the 2017 drama film "Three Billboards Outside...
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What Marketers Can Learn From the Most Effective Russian Ads of the 2016 Election
We've all heard reports about how Russian operatives created and distributed ads and posts on Facebook between June 2015 and August 2017. The idea was to split the millions of Americans who saw these fabricated stories along party lines, thereby deepening existing hardline, ideological stances around controversial social issues. While it is unknown whether these...
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PokerStars Found a Dude With the Perfect Poker Face for Its New Ad
PokerStars puts on its game face and bids newbies to sign up for some online gambling action in fresh work themed, "You're already a great poker player." Hey, why not cash in that 401(k) and really take charge of your financial future, right? "To recruit new players and poker beginners, we had to convince non-expert...
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Advertisers Must Keep Up With Cord-Cutters or Else Brands Risk Creating ‘Lost Generation’
A coup d'etat is taking place across the television industry. It used to be that cable providers were the reigning powers of television, declaring what consumers would watch and when. Not home in time? Sorry, you missed this week's episode of Seinfeld. But no longer. The last year has marked a distinct shift in power...
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Perrier Just Remade Its Most Famous Ad, ‘Lion,’ Three Decades Later
Almost three decades after its spot "Lion," directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts--with everything on an intentionally smaller scale. The original spot, an absolute classic from Ogilvy Paris, featured a woman and a lion fighting over a bottle...
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4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them
Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative is often jammed into small boxes and ad formats that litter websites, and in some cases, marketers use deceptive design tricks to incentivize...
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Black Panther Star Michael B. Jordan Explains the Creative Process in Brisk’s New Meta Campaign
While Michael B. Jordan has been behind the camera a few times, he sees the new 60-second spot he directed for Brisk as his directorial debut. The ad shines a light on the invisible work that goes into the creative process--like the work Jordan has to do to get into his character as Erik Killmonger...
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Hearts & Science Hires GroupM Executive to Help Run the AT&T Business
Hearts & Science welcomed A.J. Storinge from GroupM as its new executive director, media on the AT&T account. Storinge will be tasked with leading AT&T media across the New York, Atlanta and Dallas offices while reporting to Ralph Pardo, Hearts & Science president on the account. Last year, AT&T began the process of moving its...
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Look Out, Trade Shows, Here Comes the Anti-Swag Swag Bag
Like many entrepreneurial professionals, Lynne Lambert sees a lot of swag in her business travels, and also like many professionals, she has to make a tough call about the swag bags she's found herself toting around trade-show floors. It goes like this: "Everything is heavily logoed, and I have to decide: Do I toss this?...
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Gucci’s ’60s-Inspired Student Protest Ad Misses the Point About Why We’re All Mad
It doesn't take a lot for people to stop believing in their institutions. It doesn't take much to dampen our sense of injustice and the motivation to force change. If too many messages conflict, too many injustices go unpunished and too much infighting is left to fester in our fresh-dug trenches, we can easily become...
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If You Thought Voice Was Easy, Wait Until Devices Make Predictions
Voice technology was everywhere at CES this year (toilets included), in large part because it's an easy, natural interface. But it still requires input from consumers--which, at least in marketing terms, means friction remains. "There are few things more natural than simply asking for something and having that thing brought to you," said Jason Snyder,...
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Twitter: Pokemon Was the Most-Mentioned Game Globally in 2017
Twitter took a look back at the video game-related content on its platform in 2017. In a blog post, Rishi Chadha, head of gaming content partnerships at Twitter, said more than 218 million tweets about gaming were shared by users around the world last year. In terms of mentions, the most-mentioned video game globally in...
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Open the March Issue of InStyle and Check Your Heart Rate With This Interactive Toyota Ad
Toyota approached InStyle magazine last year about a new way to advertise its 2018 Camry. Six months later, the result is a first-of-its-kind magazine insert that takes readers inside the midsize sedan in an extrasensory way: through sight, sound, smell and touch. First, readers grip door handles, placing their thumbs on built-in sensors. When pulled...
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