President Donald Trump's State of the Union address (on multiple television networks) totaled 21.05 million interactions across Facebook, Twitter and Instagram, which would have been more than enough to dominate the Nielsen Social Content Ratings in just about any other week, but not in a week that also featured Super Bowl LII. The Philadelphia Eagles'...
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Nielsen Social Content Ratings, Week of Jan. 29: 170 Million+ Interactions for Super Bowl LII
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How Broadcasters Are Counterprogramming Against 18 Days of Winter Olympics Coverage
It's one thing for a rival broadcaster to throw up the white flag the night of the Super Bowl--ABC, CBS and Fox all stuck to repeats on Sunday. But the strategy becomes much tougher when the major sports event a network is competing against stretches over 18 nights, as is the case with NBC's coverage...
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The No. 1 Thing You’re Forgetting About Video Storytelling Could Sink Your Brand
Last December, Adweek profiled Graham Nelson, Vox Media's branded content division leader. If you read it, you probably got pulled into the accompanying video created for MailChimp , and you probably now understand a lot more about a myth claiming that dinosaurs had a second brain in their backsides. It's an entertaining video--silly, informative, aesthetically...
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McDonald’s Goes Back in Time to Salute 50 Groovy Years of the Big Mac
I had my first Big Mac circa 1982, when the sandwich was just a sprightly teenager. Now, the iconic McDonald's menu item is turning 50, and celebrating in the U.K. with a stylish spot from Leo Burnett London that goes back to the '70s and includes lots of fun d?cor and packaging shots from McDonald's...
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With a $0 Ad Budget, Tesla Just Pulled Off One of the Greatest Marketing Stunts Ever
There's a Starman waiting in the sky. He'd like to come and meet us, and make Tesla our new ride. Elon Musk pulled off a double marketing coup on Tuesday with the first successful test launch of his Falcon Heavy rocket, the flagship of his private space-flight company SpaceX, and the subsequent debut of its...
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Why No One Cares About Your Ads (and How to Change That)
"I'm only watching for the ads." We're used to hearing this on Super Bowl Sunday, that annual bright spot for an industry in the throes of transformation. But during the rest of the year, consumers swat ads away like mosquitoes--skipping them on TV, blocking them on the web, dreading them on mobile. Imagine a friend...
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Facebook Messenger: Here’s How to Hide Your Story From Specific Users
Have you ever wanted to post content to your Story in the Facebook Messenger application but were afraid of a specific contact seeing it? Our guide will show you how to hide your Story from specific contacts so that they won't be able to see your Story content in the Messenger app or on Facebook....
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5 Reasons Why Demographic Targeting Is Out and Behavioral Targeting Is In for 2018
Between Generation X, millennials and Gen Y, marketers are getting pulled in every direction. Take the millennial segment of 18- to 34-year-olds. At 18, you're likely starting college; at 23, you're probably hunting for your first job; at 27, you're embarking on a career path; and at 32, you're starting to put roots down, buying...
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This Valentine’s Day Store in NYC Warns Shoppers About the Darker Side of Love
Talking teddy bears. Boxes of candy. Jewelry. Greeting cards covered with hearts. These may sound like typical Valentine's Day gifts for your sweetie-pie. But at the One Love Foundations's #LoveBetter pop-up shop in New York City, such items aren't exactly tokens of affection. They're not even for sale. Rather, the products are designed to start...
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Athletes Gasp for Oxygen in Nike’s Dramatic Ode to Air
Breathing. Everybody does it, but it's especially important for athletes. A new ad for Nike VaporMax Air sneakers features a mix of pro and amateur sports enthusiasts gasping for oxygen as they exert themselves. The :60 starts out slow, as each person gears up for the task at hand--a sprint, a swim, a dead-lift, a...
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Unleash the Power of Geotargeting for Your Facebook Ads
From sponsored content on Facebook and Instagram to curated Stories on Snapchat, social media advertising is growing and infiltrating almost every virtual corner of smart devices. According to Invesp, total social ad revenue is expected to reach $15 billion this year, and more than one-half of that total involves mobile social media advertising, with geotargeting...
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Why Brand Love Has to Go Beyond Algorithms to Be Real
An interviewer surprised me not long ago with the question: "How does 'brand love' compare to personal relationships between individuals?" The term 'brand love' is not one that I've used a lot but I understood the question and for sure there are some obvious similarities. Keith Reinhard Among other things, your close friends know everything...
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Facebook Users Talked Football in January, While Holidays Occupied Instagrammers
Oprah Winfrey and the National Football League sizzled on Facebook in January, while holidays were on the brains of Instagram users, specifically Martin Luther King Jr. Day and Valentine's Day, according to Facebook IQ's lists of Hot Topics for the month. Winfrey and Kevin Gates dominated discussion about people on Facebook, while Instagram users discussed...
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Godiva Causes a Stir in Japan by Urging Women to Stop Buying Chocolates for Male Coworkers
Godiva has made waves in Japan this month by questioning a Valentine's Day tradition in which women are expected to buy giri choco, or "obligation chocolate," for male coworkers as a thank-you for their support and cooperation throughout the year. The Belgian chocolatier ran a full-page ad on Feb. 1 in the Nihon Keizaki Shimbun...
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Pinterest Now Lets You Archive Boards, Rearrange Pins and More
Pinterest released a series of new updates, allowing users to better organize their Pins and boards. First, users can now archive boards they no longer need, such as wedding boards. Archived boards are saved in a new section at the bottom of a user's profile, and only the creator can see their archived boards (they...
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How Papyrus Leveraged Its NY Fashion Week Partnership to Empower Women on the Runway
When you think New York Fashion Week, you obviously think of fashion brands, and maybe makeup and hair care brands, too. Paper products don't tend to top the list, but Papyrus has been working with NYFW to change that. This marks Papyrus' 12th year as an official sponsor of New York Fashion Week, and the...
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Arizona Republic Editor Nicole Carroll Named Editor in Chief of USA Today
Gannett looked internally for its new newsroom leader at USA Today, naming Nicole Carroll the new editor in chief. Carroll joins the publication from The Arizona Republic and azcentral.com where she has been vp of news and executive editor since 2015. Carroll, the 2017 Benjamin C. Bradlee Editor of the Year Award-winner, takes over for...
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Reebok Has the Perfect Shoes for the Man With the World’s Fastest Feet
If you're the kind of person who enjoys jogging through dizzy dystopian structures amid explosions and cascading Ping-Pong balls, while some random dude keeps the beat on his drum kit, Reebok's got the sneaker technology for you. Called Flexweave, it's designed for comfort, durability and speed, and it's on surreal, quick-cut display in the minute-long...
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Snickers Opened a Valentine’s Day Restaurant, Oublié, for Couples Who Forgot to Make Reservations
Sometimes, albeit rarely, it pays to forget it's Valentine's Day. This was true for some lucky couples in London yesterday who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back--as the Mars candy brand tends to do every Valentine's Day--by opening its own restaurant catering exclusively...
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Facebook Is Opening Up Its Community Help Feature to Businesses, Organizations
Facebook is opening up its Community Help feature to businesses and organizations in times of crisis. Product lead for social good Asha Sharma said in a Newsroom post that this update will give businesses and organizations an easier way to reach out in times of crisis, adding, "They might post about helping people find everything...
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